The Double Diamond. An icon or a cliche?
The Double Diamond has become a regular reference for design process since it was first published by Design Council in 2004. At the time Design Council hoped it would “…demystify design process and make it accessible to a non-design audience…”. Using examples from his own experience Jonathan takes time to reflect on the Double Diamond’s origins, to comment on the ways it has been used and asks if it is still relevant today.