EIMAD Logo white

O EIMAD é um evento dedicado à discussão científica nas áreas do Design e da Música. Tem revisão paritária cega (peer blind review).


What are you looking for?

<Good_things_happen/> Welcome to Conference

Follow us

Image Alt

Sabine Junginger


Prof. Sabine Junginger (PhD) is an expert on the principles, methods and processes of human-centred design. Her research into design theories and design practices relevant to public and private organizations is internationally recognized. In addition, she explores policy-making and policy implementation as activities of design that are especially important to succeed in the digital transformation.

Her academic work draws on her previous careers in journalism, marketing and public relations. Before pursuing a design education, she has worked as a journalist in print media, with Designworks/USA, a BMW company in Newbury Park, California and Siemens Corporate Design in Munich as well as with the German American Trade Center in Atlanta. For the latter, she also served as US communication point for the Swiss manufacturer Bodenschatz.

Today, she serves on a number of international editorial and advisory boards of academic, civil society and business organisations, including the editorial boards of Design Issues (MIT Press) and She Ji (Tongji University), the International Advisory Board of the Design Research Society and the Research Committee of the Free University Bozen-Bolzano (Italy), GovLab Austria, the European Forum Alpbach, the German University of Public Administration Sciences, and Dataport. She is Chairwoman of the German non-profit Politics for Tomorrow, Co-Founder of the Swiss Service Design Network and has been granted a biannually renewable Fellowship by the Hertie School in Berlin since 2009.

Prof. Dr. Junginger received her MA in Communication Planning and Information Design and her PhD in Design from the renowned School of Design at Carnegie Mellon University, both under the supervision of Prof. Dr. Richard Buchanan and Prof. Dr. Denise Rousseau. Her Master thesis combined interaction design and communication design to develop a digital patient-centered hospital wayfinding system. Her doctoral thesis extended a human-centred interaction design approach to problems of organizational change and management. Her previous academic positions include Lecturer and founding member of design research group imaginationLancaster at the Lancaster University (UK) and Associate Professor at the Kolding School of Design (DK).


In the past, design moved to center stage when people realized that their existing values, beliefs, norms and behaviors no longer served the needs of society and the individual. It is no coincidence that the original Bauhaus offered rigorous design education among the uncertainties of the Weimar Republic, nor that the Ulm School of Design (HFG) forged new possibilities for the future in the aftermath of the Nazi regime. When nothing seems quite what it was and when the status quo is no longer tenable, the ways in which we conceive, plan, develop, and deliver new paths into the unknown acquire new significance. We move from probabilities to possibilities. The New European Bauhaus, too, emerges in the context of a newly experienced VUCA World – a world full of Volatility, Uncertainty, Complexity and Ambiguity. How will this initiative serve us? How will it prepare design practitioners and design researchers to contribute?